CPG Volume Planning and TPM

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Solution Advisory & Delivery

Function

Marketing, Sales

Industry

Consumer Products

Region

America

For over 30 years, CPG companies have been attempting to leverage technology to drive efficiency and effectiveness in their trade promotion processes. The results have been less than successful: key KPIs such as promotion ROI or out of stock rates during promotional periods have remained unchanged or in many cases worsened. Even more troubling, investments in point solutions have failed, with many CPG companies still relying on Excel as their primary TPM solution. Through the power of Anaplan’s connected planning approach, we are delivering a next generation TPM solution that is integrated to the strategic volume planning process that ensures sales and trade marketers can plan and manage the optimal investment of their trade dollars.

Break free from Excel-based Trade Promotion Planning

The CPG Volume Planning and TPM solution allows for trade promotion planning activities to take place in a familiar yet scalable and secure platform. All aspects of the trade promotion life-cycle can be managed, reducing manual processes and allowing key account managers to focus their time on value-add activities and to drive increased promotional ROI.

Solution features

Ability to support the best practice trade promotion closed-loop process – from Strategic Planning through Promotion Planning and Execution through Reconciliation and Post Event Analysis
Ability to support both current and future capabilities regardless of the process maturity of the enterprise via highly configurable user experience
Supports both Tops-down and Bottoms-up planning process
Supports management of promotions across both direct and indirect distribution channels
Promotion planning includes graphical calendar visualizations and what-if scenario planning
Ability to incorporate sophisticated lift models for incremental volume forecasting
Comprehensive Post Event Analytic capabilities