Closed-Loop Marketing

Partner type



Finance, Marketing


Banking & Capital Markets, Business Services, Consumer Products, Energy & Resources, Government & Education, Hospitality, Insurance, Life Sciences & Healthcare, Manufacturing, Other, Retail, Technology & Software, Telecom, Travel & Entertainment


America, Asia Pacific, Europe, Global, Middle East

How Closed-Loop Marketing can help maximize marketing effectiveness

Built with two market leading technologies, Anaplan and Adobe Experience Cloud, Deloitte’s Closed-Loop Marketing Accelerator delivers an integrated single source solution that enhances your decision-making power from budgeting allocation and approvals through execution for agile true closed-loop marketing.

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The Closed-Loop Marketing Accelerator provides critical marketing transparency

Today’s consumers are savvier, more connected than ever before. Getting their attention and keeping it takes more work. As marketers, you face the challenge of quickly understanding impact while adapting to market changes, forcing you to update plans on a frequent and iterative basis.

And yet, there could be limited visibility into marketing results and the end-to-end process is often fragmented across process owners and systems. There’s a better way to navigate that growing complexity and react in a faster, more informed and more strategic way.

Anaplan enables marketing to make strategic plans to optimize budget allocation, spend visibility, and performance. Adobe’s real-time campaign management and execution capabilities enable you to track live versus planned campaign assets, validating execution, evaluating performance, and adhering to spend constraints, empowering teams to adjust and adapt along the way.

Whether you’re creating, executing, or facilitating a marketing campaign, Deloitte’s Closed-Loop Marketing Accelerator helps to provide transparency throughout the process.

Solution features

  • Leading MRM practices: Clearly connect planning, budgeting, and campaign strategy to performance and corporate objectives.
  • Cloud-based technical experience: Integrate all marketing technology seamlessly to empower content-driven campaigns.
  • Rapid deployment and ready access: Break down operational siloes with cloud-based integrated platform.
  • Enhanced decision-making power: Improve visibility into marketing data and results while also enabling real-time adjustments
Deloitte app on Initial budget and drivers